Wednesday, September 20, 2023

Check-In

Breakfast (Room –TBD)

Opening Session: Introductions and Housekeeping

Presenters and Program Directors:

Jessica A. Quintana Hess, Assistant Vice President for Admissions at Lycoming College
Jim Rawlins, Associate Vice Chancellor for Enrollment Management at University of California San Diego

Building an Effective Data Culture

Strategic data management starts with building an effective data culture across the organization. Learn foundational best practices and get an action plan for addressing barriers, building trust, developing data fluency, creating a governance framework, and ensuring ethics is always top of mind.

Presenters:

• Matthew Boyce, Ph.D, Vice President for Enrollment at the University of Puget Sound
• David Burge, Vice President for Enrollment Management at George Mason University

Creating a Data Collection Strategy

Good data usage starts with good data collection. This session focuses on some of the best internal and external data sources as well as specific data elements that are helpful for predictive modeling, territory management, decision support, and understanding student enrollment behavior at your institution.

Presenters:

• Beverly Woodson Day, PhD, Assistant Vice President of Enrollment Management, Director of Undergraduate Admissions at Texas State University
• Raissa Diamante, Director of Enrollment Strategies and Operations at Harvey Mudd College

Student Search and Prospect Development

Are you new to student search and prospect development? Is your institution looking to break through the competitive enrollment environment to find students who are genuinely interested and likely to enroll? This session will focus on the best practices of student search and prospect development from how to get started to the annual review.

Presenters:

• Scott Burke, Associate Vice President for Undergraduate Admissions and Housing, Georgia State University
• Michael Elgarico, Vice President of Enrollment Management, California Institute of the Arts

Predictive Modeling: Enrollment & Student Success Forecasting 

Predictive modeling and enrollment & student success forecasting are essential elements of data-informed enrollment management. This session focuses on developing effective predictive models and using the data to recruit, retain and graduate an academically talented, diverse student body.  

Presenters:  

• David B. Johnson, EdD, Vice Provost for Enrollment Management at Indiana University 
• 2nd presenter TBA  

Presenting Up and Down the Org Chart

Whatever data you are collecting, and what goals the data are meant to help you reach, effectively sharing information is one of your most vital skills. In this session, we’ll talk about the value of strategically presenting data-informed reports and proposals; tailoring the depth and approach of that content to campus leadership vs peers or direct reports; and learning about the latest tools and technology that should be in your toolbox.

Presenters:

• Jessica A. Quintana Hess, Assistant Vice President for Admissions at Lycoming College
• Jim Rawlins, Associate Vice Chancellor for Enrollment Management at University of California San Diego

Thursday, September 21, 2023

Breakfast

What to Do with Your Data – A Case Study in Data Strategy

In this session, participants will have the opportunity to learn and discuss with presenter different ways to interpret and strategize with data. Though discourse and practical exercises, session participants will engage individually and collectively to explore data strategy concepts such as: how to communicate findings and provide business value, question and learn how data feeds the economics of the institution, practice strategic use of financial aid concepts, consider which avenues for data strategy are available versus Internal resources, and more. Session facilitators will actively engage participants building upon content learned in previous workshop sessions.

Presenter:

• Stephanie M. Doherty, PhD., Associate Director of Research for Enrollment Management at Baylor University

Capstone and Wrap Up: Using Data to Meet Challenges & Next Steps – an expert roundtable discussion

Based on what they have learned in the workshop, participants will have the opportunity to engage with peers and special roundtable guests to explore universal challenges and develop personal action plans. Please bring your questions or conversation topics to explore with program faculty and other special guests.

Presenters:

• Jessica A. Quintana Hess, Assistant Vice President for Admissions at Lycoming College
• Jim Rawlins Associate Vice Chancellor for Enrollment Management at University of California San Diego