Change after change. Challenge after challenge. The past few years have tested college admission counseling professionals in ways we never imagined. And yet — we are still here.

We show up for students. We fight for access. We strengthen our institutions. We believe in the transformative power of education.

This work is not easy. Many professionals are exhausted and stretched thin. That’s why now is the time to come together. Because when we stand united, we don’t just endure — we rise.

That’s the spirit behind the NACAC Conference 2025 theme: United We Rise. Together, we are stronger. Together, we lift each other up. Together, we rekindle the passion and joy that brought us to this profession in the first place.

This conference is more than an event — it’s a chance to reconnect, recharge, and remind ourselves why we do this work. To share our struggles, celebrate our wins, and rediscover the power of our collective voice. At NACAC Conference 2025, you can expect education sessions relevant to the challenges of today, innovative solutions you can implement in your work, and opportunities to network and build your network of support.

No matter where you are in your career, you belong in this community. Join us in Columbus, Ohio as united, we rise.