Flying into Los Angeles early? Take advantage of your early arrival and sign up for a preconference seminar or workshop.

Preconference events can be added to full conference registration for an additional fee in the registration process.

Preconference workshops are one to one-and-a-half day programs that begin on Wednesday and conclude on Thursday. This year’s offerings will include:

Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission. The workshop is designed to foster collegiality and transparency in the exchange of insight critical to professional advancement.

AMMI challenges participants with content suggested as essential to the successful growth trajectory of mid-level admission professionals. The leadership and facilitators of this workshop utilize small group discussions, promising practices, and expert panels to cultivate life-long professional competencies and connections. Specific skills include strategic planning, managing and advocating for your budget, achieving success through coaching, and working with third-party vendors.


Chief Enrollment Officers’ Forum (CHIEF) delves into the varied demands and critical role of the chief enrollment leader. The theme of this year’s workshop is Leadership and Success in the Face of the Unknown.

Faculty will guide participants through issues impacting the field such as managing up and across, achieving success within the current educational, legal and political landscape, and the heightened need for collaboration and co-creation to fortify the enterprise across campuses, sectors, community and beyond.  Particular focus will be on leveraging the CHIEF community and network to continue to build your knowledge and expertise in the role.

Participants will gain insight and information about strategies and lessons learned from seasoned leaders to support their success in the VPEM/senior enrollment leader role. Incorporated into the workshop are the “behind the scenes” strategies employed by highly successful enrollment leaders, in a confidential and trusted space that fosters your ability to share, learn and lean on this incredible network of peers.

As the field of college admission evolves, so does the role of college counseling. Leading a Dynamic College Counseling Program (Leading) is an intensive workshop designed to support professionals in the acquisition of essential tools, resources, and knowledge pertaining to the field.  College counseling professionals, regardless of title, can lead their program and facilitate change from any position. The facilitators of this workshop provide hands-on training, as well as resources to support participants in their pursuit of becoming a transformative leader in their college counseling office.

Topics include: defining and understanding leadership, inclusive counseling, data-driven decision making, and preventing counselor burnout.

Enrollment is so central to colleges and universities that admission leaders are increasingly asked to provide data and insights that inform, or even determine, institutional strategy.

Are you ready to occupy a seat at your institution’s strategy table?

If a three-hour session is a better fit for your schedule, sign up for a Preconference Seminar taking place on Thursday from 7:00 – 10:00 a.m. Seminars cover a variety of topics and different levels of experience.