These 45-minute exhibitor presentations offer in-depth information about specific vendor products, technology, recruiting, best practices, and more! All sessions will take place in the Expo Hall (Booth #1445). These sessions are available in the NACAC Events mobile app, are free to attend, and can be added to your personalized schedule.

Thursday, Oct. 8 | 9:30 AM – 10:15 AM CT

Rethinking the Role of Assessments: How ETS is Guiding Students Through an Uncertain Future

In this session, ETS’ Eddie Arteaga, Jenny Geiler, Travis Bondy, and John Clark will discuss how ETS is adapting its view of assessments from a static of students’ skills today to a dynamic measure of their potential skills tomorrow.

They’ll do so by discussing recent updates to TOEFL, an English exam that has served as a core part of the international admissions process since 1964, and Futurenav, which integrates career discovery, navigation and placement into one coherent journey – simplifying delivery for institutions while providing continuity for students.

The session will cover market research shaping the need for the evolution of both TOEFL and Futurenav, more details surrounding each tool, and highlight future efforts to continue to meet the needs of institutions and students alike.

Presenters:
Eddie Arteaga
Travis Bondy
John Clark
Jenny Geiler

This session is presented by ETS

Thursday, Oct. 8 | 1:00 p.m. – 1:45 p.m. CT

Advising on UK Study: What You Need to Know

Around a third of US students studying abroad choose the UK, but the system remains unfamiliar to many of the counsellors advising on it. This session from Study UK, covers what counsellors need in order to advise on UK study with confidence. It sets out how UK undergraduate and postgraduate degrees are structured, and what a three-year degree means for cost and for a student’s experience. It draws on Study UK’s US market research to look at which students the UK suits and how to frame that around fit and outcomes. The session also looks at key UCAS deadlines and how they sit against the US cycle. Counsellors will leave with details of the British Council’s free counsellor training and the scholarship routes open to their students, including GREAT Scholarships.

The session closes with a Q & A session with admissions colleagues from a panel of UK universities.

Presenters:
Courtney Grange
Yasmin Hossain
Samuel Pina
Beth Thomas

This session is presented by British Council – Study UK

Thursday, Oct. 8 | 2:00 p.m. – 2:45 p.m. CT

Solutions Showcase – YouTube for Education

More information about this session will be available soon.

Thursday, Oct. 8 | 3:00 p.m. – 3:45 p.m. CT

Beyond the Campus Tour: Connecting Students with Current College Students

We Know Campus exclusively partners with high schools and IECs to connect high school students with 1,000+ high-achieving college students through live 30-minute Zoom calls. These non-scripted conversations cover campus life and culture, majors, clubs, organizations, new programs, social life, and more.

  • An average of 21 students represents each college, covering a wide range of majors, interests, and campus experiences.
  • Each student coach is rigorously vetted and must hold an executive or leadership position in a campus organization, maintain a 3.5+ GPA, demonstrate strong career progression, and be passionate about helping high school students.
  • The platform is not available to the public and is designed to complement—not replace—the professional guidance students receive from counselors.

This session will explore how current college students can serve as a structured supplemental resource in the college advising process and how organizations can build high-quality peer mentorship networks that support student success.

Presenters:
Jasper Schwartz
Julia Vines

This session is presented by We Know Campus

Friday, Oct. 9 | 8:45 a.m. – 9:30 a.m. CT

How OBBA and FAFSA Changes Will Impact FAFSA, Financial Aid & Loans

The One Big Beautiful Bill Act (OBBBA) changes are here. This bill puts into place some significant changes in the higher ed space. The 27-28 FAFSA also has some updates.

Come learn about these changes so you can help your families navigate the 27-28 FAFSA rollout. It is vital for students and parents to understand the ins and outs of the FAFSA so they can complete the form and maximize aid.

We will show you how your students can see in real time how all the changes will impact their unique family scenario. We’ll also show our software that helps counselors and families get ahead of these changes and cut down on stress.

Presenter:
Matt Carpenter, Co-Founder, College Aid Pro

This session is presented by College Aid Pro

Friday, Oct. 9 | 9:45 a.m. – 10:30 a.m. CT

From Loan Anxiety to Enrollment Confidence

Students see the value of college—but anxiety about cost and student loans can pose a significant barrier to enrollment. Recent research from Encoura, Ardeo, NextGrad and CampusESP shows that families are looking for greater transparency around one of the most emotionally charged questions in the college decision: How will we pay for it?

In this session, we’ll explore the latest findings and hear how two universities are using Ardeo’s Loan Repayment Assistance Programs (LRAPs) to turn loan anxiety into enrollment confidence. See how LRAPs help ease concerns about borrowing, give students and families greater financial peace of mind, and help institutions achieve their enrollment goals.

Presenter:
Dr. Kim Myrick

This session is presented by Ardeo Education Solutions

Friday, Oct. 9 | 2:00 p.m. – 2:45 p.m. CT

Your CRM, Their Experience: Evaluating Enrollment Technology Through a Student Lens

Most enrollment teams evaluate their CRM through the lens of the institution, focusing primarily on the work that it supports—managing applications, automating processes, delivering communication, etc. But what if students evaluated your CRM? How does the technology look, feel, and function, from their perspective?

In this 45-min session, we’ll examine how enrollment technology influences both student perception and progress. Drawing on EAB research and more than two decades of experience, Erica Johnson will share three key aims of a student-centric enrollment journey and how technology can either support or impede those aims.

Presenter:
Erica Johnson

This session is presented by EAB