These one-hour sponsored thought leadership sessions offer in-depth information about specific vendor products, technology, recruiting, best practices, and more!. These sessions are available in the NACAC Events mobile app, are free to attend, and can be added to your personalized schedule.

Today's student success requires more than managing data; it demands a connected, student-centered approach that supports the full journey from self-discovery to postsecondary success. In this session, we explore how integrated solutions like Naviance and CCLR are helping schools move beyond administrative tasks to drive meaningful impact. 

As counselor caseloads grow and responsibilities expand, technology plays a critical role in streamlining workflows and reducing time spent on paperwork, freeing counselors to focus on what matters most: building relationships and guiding students toward their futures. Through real-world perspectives from practitioners, attendees will learn how schools are using these tools to create more personalized, efficient, and impactful counseling experiences. 

The session will also highlight how data-driven insights and structured planning supports can expand access to postsecondary pathways, ensuring all students, regardless of background, have the tools, guidance, and confidence to pursue college, career, and life goals. 

 Join us to discover how technology can simultaneously improve efficiency, deepen student engagement, and advance equity, transforming the student journey into one that is more intentional, inclusive, and outcomes-driven. 

Presenters:   

• Karen Bush, Director of College & Career Counseling/Hamilton Southeastern Schools 
• Lacey Caviness, Senior Education Impact Consultant/PowerSchool 

Students are no longer making enrollment decisions just in the spring — they're deciding year-round, and your yield strategy needs to keep pace. This interactive session draws on insights from Eduventures Admitted Student Research to explore how and when today's students commit and what that means for your outreach strategy. 

Learn how fall-deciders differ from spring-deciders, how to segment and tailor your communication strategy accordingly, and how Georgia State University applied these insights — including creating persona-based portals for admitted students — to build a more intentional, year-round strategy that strengthened engagement and yield. 

Attendees will leave with a strong understanding of how and when various student segments make their college decisions, as well as specific segmentation strategies they can apply to strengthen their communication and outreach plans year-round to achieve their enrollment goals. Come ready to share: this session includes interactive discussions drawing on attendees' own institutional experiences. 

Presenters: 

• Scott Burke, Senior Associate VP, Undergraduate Admissions and Communications/Georgia State University 
• Emily Ross, Eduventures Senior Analyst, Encoura 

This session is presented by Encoura

More information about this session will be available soon.

What makes prospective students respond? And just as importantly, what causes them to disengage? 

Drawing on messaging data from 411 colleges and universities and more than 53 million student communications, this session will explore the communication patterns that drive engagement throughout the enrollment journey. 

Participants will gain practical insights into when students are most likely to respond, common outreach practices that may hinder engagement, and opportunities to strengthen communication strategies. Attendees will leave with actionable benchmarks, practices from the highest-performing teams in the data, and a framework for optimizing student outreach efforts throughout the recruitment cycle. 

This session is presented by Mongoose