These 45-minute exhibitor presentations offer in-depth information about specific vendor products, technology, recruiting, best practices, and more! All sessions will take place in the Expo Hall (Booth #231). These sessions are available in the NACAC Events mobile app, are free to attend, and can be added to your personalized schedule.

Learn how Salesforce is innovating for recruitment and admissions teams. During this session, you’ll hear directly from Salesforce product leadership and dive deep into new functionality designed to help your institution exceed enrollment goals. See how Education Cloud and trusted AI help free staff from tedious tasks, empowering them to focus on high-impact interactions that drive enrollment. Join us to explore new innovations – including our Student Recruitment Agent – and to learn how institutions are driving greater ROI with one, unified platform for recruitment and admissions teams.

Presenters:
Adam Roberts, Salesforce
Corey Rittvo, Salesforce

Presented by

Why do some students respond right away while others hesitate—or walk away entirely? The key is understanding the “why” behind their words.

Join Franciscan University of Steubenville and Mongoose to see how Conversation Intelligence goes beyond basic text messaging stats to uncover the hidden factors influencing student choices. Learn how sentiment and emotion analysis, message timing, topic tracking, and resolution rates reveal patterns in student communications— and how those insights can help you personalize outreach, identify at-risk students earlier, and improve response rates.

Presenters:
Stef Friesen, Mongoose
Tim Reardon, Franciscan University

With the upcoming American with Disabilities Act (ADA) compliance deadline looming, many colleges and universities are racing to improve digital accessibility. Landmark College—renowned for serving neurodivergent learners, was ahead of the curve. As part of their website redesign, Landmark College’s Marketing & Communications team partnered with Intead to integrate accessibility at the core of their digital strategy. This collaboration transformed www.landmark.edu from barely meeting standards into a top-rated site for WCAG compliance.

Presenters:
Chris Lenois, Vice President for Marketing & Communications, Landmark College
Illiana Joaquin, Director of Marketing Analytics, Intead

The way students consume information is changing, as are their expectations, considerations, and needs. From research and evaluation to admissions and enrollment, today’s students and their families seek a more modern, tailored, and transparent experience – similar to what they’ve come to expect in other areas of their lives. Yet, just 15% of students say they receive relevant communications from colleges, while nine in 10 say personalized outreach influences their decision. As Gen-Z’s interest in four-year colleges wanes, traditional approaches to enrollment marketing are no longer enough.

Moderated by edtech company Niche, this session will feature admissions leaders showcasing real-world examples and actionable strategies. Attendees will discover how to best cut through the noise and attract the right students using modern communication tools like reels, chatbots, video messaging, WhatsApp automation and more.

Presenters:
Justin Rotman, Niche
Luke Skurman, Niche
Jessica Snover, Director of Admissions, Lycoming College
Reggie Hill, Vice Chancellor for Strategic Enrollment, University of Missouri – St. Louis

The One Big Beautiful Bill Act (OBBBA) was signed into law in July of this year. This bill will make some significant changes in the higher ed space. Along with that, the 26-27 FAFSA has some exciting changes that should help all families complete the form and maximize aid. Come learn about OBBBA and the

FAFSA changes so you can help your families navigate the 26-27 FAFSA rollout. We will show you how your students can see in real time how all the changes will impact their unique family scenario. We’ll also show our software that shows counselors and families how to get ahead of these changes.

Presenters:
Matt Carpenter, Co-Founder, College Aid Pro
Peg Keough, Director of Education, College Aid Pro

Presented by

Join leaders from Old Dominion University as they highlight how the university moved from siloed systems to a unified platform for their recruitment and admissions teams. Learn helpful tips and discover how Old Dominion University transformed common challenges into an action plan for success with Education Cloud. Plus, hear how agentic AI can give time back to recruitment and admissions teams and scale support from inquiry to enrollment.

Presenters:
Adam Roberts, Salesforce
Angela Luettel, Ed. D., Old Dominion University
Victoria Herrick, Old Dominion University

Presented by

Families are more anxious than ever about borrowing for college – and for many, that fear is a dealbreaker. Even when a school feels like the right fit, concerns about student debt often lead students to walk away. In this session, learn how five leading universities – Belmont, Eastern Michigan, Butler, Evangel and Loyola University New Orleans – are using Loan Repayment Assistance Programs (LRAPs) to address student loan concerns head-on. LRAPs are a powerful safety net for prospective students. If their income after graduation is modest (e.g. less than $55,000 a year), LRAP will help repay their student and parent loans. LRAPs help increase yield, reduce melt, and support enrollment – especially among students who need reassurance the most.

Join the session to hear real-world examples about a range of institutions – public and private, large and small – who are using LRAPs to support strategic goals like increasing yield, expanding access, and filling program capacity. Whether you’re looking to reach cost-conscious families, support under-resourced students, or differentiate your institution in a crowded market, this session will offer practical insights and inspiration.

Presenter:
Kim Myrick, Ardeo Education

Join us for an interactive demonstration of ASVABprogram.com, a comprehensive career exploration platform that transforms aptitude assessment results into personalized career pathways for students. This live showcase will walk participants through the user experience, demonstrating how students can leverage their ASVAB scores to explore over 1,000 careers, access detailed occupation information, and create actionable career plans.

School counselors, career advisors, and education professionals will discover how this free resource bridges the gap between student interests, aptitudes, and real-world career opportunities. The demonstration will highlight key features, including personalized career matching, salary projections, education requirements, and interactive tools that help students make informed decisions about their academic and career futures. Attendees will leave with practical knowledge of how to integrate this powerful tool into their existing career counseling programs and student support services.

Presenters:
Dr. Irina Rader, ASVAB Career Exploration Program
Jason Daniel, ASVAB Career Exploration Program

With UCAS’s 2025 equal consideration deadline seeing an 11.7% increase in U.S. students exploring the UK as their study option, this is a timely opportunity to join UCAS and the British Council for an in-depth look at the UK undergraduate application process.

This session will provide a clear and practical overview of the UK admissions cycle, helping counselors support students through each key stage—from researching courses to submitting applications and receiving decisions. Attendees will walk through the UCAS application process step by step, guided by real-life examples that illustrate how students complete and submit their applications.

The session will also review recent changes to the UCAS process, followed by an open Q&A to ensure you’re fully up to date, so come prepared with your questions. Whether you’re new to UK admissions or seeking a refresher, this session will equip you with the tools, insights, and confidence needed to navigate UK admissions with clarity and ease.

Presenters:
Courtney Grange, International Development Officer, UCAS
Karina Pichardo, Project Manager Study UK – USA, British Council

How DreamCollege.ai Is Reimagining the Future of College Counseling with AI

DreamCollege.ai is an award-winning, AI-powered platform that empowers students and equips school counselors and IECs to scale their impact with ease and precision dramatically. Acting as your intelligent copilot, DreamCollege.ai streamlines every stage of the admissions journey, from major selection and college matching to extracurricular planning, essay coaching, and scholarship discovery.

By taking on the heavy lifting of individualized research, DreamCollege.ai enables counselors to serve more students with greater depth, efficiency, and personalized support. It frees them to focus on what matters most: offering strategic guidance, emotional support, and meaningful mentorship, without burnout.

Join us to discover how this innovative platform can elevate your counseling practice, expand your reach, and guide every student toward their best-fit future with clarity, confidence, and care.

Presenter:
Julia Liang, Co-Founder & CEO, Dream College.ai