Exhibitor presentations offer in-depth information about specific vendor products, technology, recruiting, best practices, and branding. The format introduces and promotes resources and techniques to enrich recruitment initiatives and workflow management.

The 45-minute presentations are scheduled on Thursday, Friday, and Saturday and will be held in Booth #1152 as part of the educational offerings in the Expo hall.

Jump ahead to:

• Thursday, September 26
• Friday, September 27
• Saturday, September 28

All sessions will take place in the Expo Hall, Solutions Showcase Booth 1152

All times in PDT

Solutions Showcase 1

9:30 a.m. – 10:15 a.m.

How to support your Student-Athletes amidst the ever-changing College Athletic Pathway Landscape from Recruiting, to NIL, to eligibility and financial aid.

Presenters:
Courtney Rickard, Honest Game, Director of Academics & Compliance
Joyce Anderson, Honest Game, Co-Founder & COO

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Solutions Showcase 2

1:00 p.m. – 1:45 p.m.

Explore how enrollment discussions at the institutional level can look beyond application generation, financial aid, and yield strategies to consider institutional resilience factors, such as external market forces, organizational operations, academic programming, student outcomes, and financial viability. Understand the critical role enrollment teams play driving broader institutional goals and why their direct connection to the market of prospective students should aid in guiding institutional decision making.

Presenters: Rob Bielby, Managing Director, Huron
Malisha Richardson, Manager, Huron

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Solutions Showcase 3

2:00 p.m. – 2:45 p.m.

In today’s competitive higher ed landscape, attracting and enrolling the right students requires innovative approaches beyond traditional methods. Performance TV has emerged as a powerful tool for institutions seeking to cut through digital noise and forge meaningful connections with prospective students and their families. Unlike traditional TV advertising, Performance TV leverages advanced analytics and hyper-precise targeting capabilities to deliver tailored messages to specific demographics at the household level, maximizing engagement and conversion rates. This session explores how Performance TV goes beyond branding by directly influencing enrollment goals. It provides enrollment and marketing leaders with insights into how this medium can effectively reach and resonate with today’s tech-savvy and digitally engaged student population and their families. Attendees will discover how Performance TV enables universities to measure attribution from the first ad exposure to actual enrollment, offering unprecedented visibility into campaign effectiveness. This capability not only enhances ROI measurement but also informs strategic decisions, ensuring budgets are allocated optimally. Don’t miss this opportunity to rethink your enrollment marketing strategies with cutting-edge techniques that drive results and resonate with today’s students. Let’s unlock the full potential of Performance TV together and set your institution on a path to enrollment success.

Presenter: Jennifer Lonchar, Co-Founder, AmbioEdu

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Solutions Showcase 4

3:00 p.m. – 3:45 p.m.

Colleges and universities are losing prospective students due to anxiety about how to pay for college. How can enrollment and financial aid leaders address those concerns that are otherwise a barrier to enrolling? Join this session to explore Ardeo’s enrollment solutions – one that is new and another that is proven – that can help you overcome students’ affordability and debt concerns and take home actionable insights from RNL and Ardeo’s most recent Prospective Family Engagement Survey. This session will cover how student loan concerns are negatively impacting prospects’ college planning – especially for first-generation students and students of color – and how a student loan safety net directly addresses those isses, helps colleges increase enrollment, and more!

Presenters:
Dr. Kim Myrick, Vice President of Campus Partnerships, Ardeo Education Solutions
Matt Osborne, Sr. Vice President of Client Service, Ardeo Education Solutions

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Solutions Showcase 5

8:45 a.m. – 9:30 a.m.

You survived the rollout of the new FAFSA. It was a bumpy ride. Come learn what to expect for the 2025-2026 school year. Significant changes went into effect for divorced families and families with multiple kids in school at the same time. Low-income families and business owners were also impacted. Come learn how to navigate the second-year FAFSA rollout with your students and see how they can see in real time how all the changes will impact their unique family scenario. See a demo of our software, the “Scoir” of financial aid and scholarships.

Presenters: Matt Carpenter, Co-Founder, College Aid Pro
Peg Keough, Director of Education, College Aid Pro

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Solutions Showcase 6

9:45 a.m. – 10:30 a.m.

Storytelling is essential to recruitment, and no one tells authentic stories about the college experience more effectively than students. Landmark College partnered with The College Tour team in 2023 to produce a 30-minute episode of the unique series, which airs on Amazon Prime Video. Showcasing 10 Landmark College students, the episode effectively conveys the campus experience and culture, sparking a marked increase in interest, inquiries, and visits. Hear from the Landmark College enrollment and marketing team and The College Tour co-founders and executive producers how their partnership boosted not only Landmark College inquiries but also community spirit, with regional watch parties, on-campus events, and a world premiere on Prime.

Presenters:
Michael Stefanowicz, Vice President for Enrollment Management, Landmark College
Mark DiPietro, Vice President for Marketing & Communications, Landmark College
Alex Boylan, Co-Founder, Host, and Executive Producer of “The College Tour”
Lisa Hennessy, Co-Founder and Executive Producer of “The College Tour”

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Solutions Showcase 7

1:00 p.m. – 1:45 p.m.

Why it matters: The college experience is at the heart of the success of students and institutions. It will make universities more competitive in a time when enrolment is a concern. A mobile-first approach to engagement will allow the student experience to flourish and deepen the relationship between students and faculty, ensuring more value is transferred throughout the education experience.

Presenters: Shannon Jhanji, Senior BDR, Guidebook
Anthony Robinson, SDR, Guidebook

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Solutions Showcase 8

2:00 p.m. – 2:45 p.m.

In this session, participants will discover how advanced list-based and precise targeting strategies can revolutionize their approach to guiding prospective students through the enrollment funnel. This presentation will examine how household-targeted digital ads and continuous cross-device campaigns leverage real data and advanced technology to significantly boost conversion rates, enhance visibility, and drive substantial increases in enrollment yield. Attendees will walk away with actionable insights and proven strategies that will dramatically enhance their enrollment efforts and distinguish their institutions from the rest.

Presenters: Marty Gray | Troy Singer

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Solutions Showcase 9

3:00 p.m. – 3:45 p.m.

This comprehensive session is designed to provide participants with essential information about studying in the UK, including trends in UK higher education, practical applications, tools, and support services available for international students. Speakers will focus on steps required to successfully navigate the admission process and equip participants with examples that will help them make informed decisions towards making UK education a reality for students.

Presenters:
Dr. Maggie Parke, Specialist Advisor – North America, British Council – Study UK
Nataliya Khrushch, Study UK Senior Programme Manager, British Council – Study UK

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Solutions Showcase 10

9:30 a.m. – 10:15 a.m. ET

The American higher education enrollment landscape is at an inflection point: there are fewer domestic students enrolling in undergraduate and graduate programs, the strategies of engagement and types of partnership have multiplied, the student journey is less predictable, and students are questioning the value of higher education. Let’s talk about it. Our expert panel will explore how HEIs can utilize international student recruitment as a strategy to alleviate the challenges posed by the demographic cliff. Using data from IDP’s latest Emerging Futures 5 research, we’ll take a comparative look at international student perceptions and drivers, share lessons learned from other major destination countries, and propose evidence-based solutions to increase and diversify your international enrollment.

Presenters:
Sarah Mackey, Senior Partnerships Director – Strategic Initiatives, IDP
Clay Hensley, Consultant, International Higher Education
Jody Glassman, Assistant Vice President of Enrollment & University Admissions, Florida International University
Song Hoffman, Director of International Admissions, University of Delaware
Daniel Marschner, Director of International Admissions, Loyola Marymount University

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Solutions Showcase 11

10:30 a.m. – 11:15 a.m.

Are manual transcript reviews slowing down your admissions process? Join us to discover how Freedom, Shamrock Solutions’ powerful OCR tool, automates transcript data extraction and integrates seamlessly with your existing SIS. Learn how institutions are cutting processing times, reducing errors, and enhancing the student experience by embracing automation. Whether you’re dealing with a surge in applications or seeking to free up staff for higher-value tasks, this session will show you how Freedom can make your admissions office faster, smarter, and paperless.

Presenter:
Alicia Spruill, Shamrock Solutions LLC

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Solutions Showcase 12

11:30 a.m. – 12:15 p.m.

This interactive seminar will explore how emerging technologies like AI are reshaping the job market. Drawing on insights from McKinsey and Deloitte reports, we’ll dive into the future of careers, the skills students will need, and how counselors can guide their students to thrive in a rapidly evolving workplace. Attendees will engage in discussions on future job trends and learn about agility-based skills critical for success.

Learning Objectives:

• Understand the impact of AI and automation on future job markets.
• Explore key reports and insights from McKinsey and Deloitte on the future of work.
• Identify the essential skills students will need to thrive in a dynamic, technology-driven workforce.
• Learn how to guide students towards flexible, future-proof career paths.

Presenter:
Mr. Pratham Mittal, Founder, Tetr College of Business, Masters’ Union & Outgrow.co

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